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- Gamers in Control: Players decide whether or not to watch sponsored videos, but if they view to completion, they earn immediate and long-term rewards to use in-game.
- Entertainment Value: Sponsored videos feature high-quality, fully immersive creative about products and services that are relevant to gamers’ lives and interests.
- No Interruption: Opportunities to watch sponsored video only appear during downtime, so the experience complements gameplay instead of competing with it or interrupting it.